International House News
International House and StudentMarketing sign a 3Y strategic partnership to provide joint market intelligence for IH members and the study abroad industry.
International House World Organisation (IHWO), a global network of over 150 affiliated private language schools in 52 countries, and StudentMarketing, a global market intelligence and strategic development company, have signed a 3-year Memorandum of Understanding (MoU) to become strategic partners.
It was officially announced at the IHWO Directors’ Conference held in Toronto, Canada. The MoU signed by IHWO’s Chief Operating Officer Lucy Horsefield and StudentMarketing’s Chief Executive Officer Samuel Vetrak (see picture above) focuses on joint market research and intelligence activities being sought after by study abroad industry stakeholders.
Lucy Horsefield, COO of IHWO, said, “In such turbulent times for our industry, up to date market intelligence and data is absolutely vital for our organisation and network of schools. We are very pleased to have formalised our relationship with StudentMarketing as experts in this field.
Our members have already benefited from several seminars delivered by Samuel Vetrak and we are really looking forward to working more closely with Samuel and his team going forward.” added Horsefield.
“We are delighted to partner with International House, a world renowned brand in language tuition abroad, as we see their role to be integral in the further market development.” said Samuel Vetrak, CEO of StudentMarketing.
“As a strategic development firm operating in global international education and study abroad, we are excited to work with industry leaders such as IHWO and thus together provide reliable and quality market intelligence for both their members and the industry as well.”
Both sides will strive to provide a reliable data and intelligence service, firstly and foremost, for IH members, be it market intelligence seminars or webinars.
This newly-formed partnership, which will mostly collect and analyse study abroad recruitment and marketing intelligence, has begun with StudentMarketing’s market intelligence seminar at the IH Directors’ Conference which will be followed by a members-only webinar later this year.
An undisclosed primary research project aimed at IH members with research results to be announced at 2018 IH Directors’ Conference will be a major activity in Year 2. Further plans and activities are yet to be revealed, but both sides will put focus on ongoing industry trends and challenges, including a changing political climate.