This is the first webinar in a three-part series designed to help IH schools feel more confident using Facebook and Instagram advertising.
In this session, we focus on the foundations of setting up campaigns correctly. We’ll explain how advertising objectives fit into the wider marketing funnel, walk through the basics of building a campaign, and look at different ways to reach the right audience. We’ll also introduce simple testing techniques to help you understand what’s working and improve your results over time.
Please note, this webinar is only for IH members.
Date and Time: Friday, 13th February 15:00 GMT – convert to your time zone
Speaker: Sebastian Medina, Platty – view Sebastian’s LinkedIn profile
About the Speaker
Sebastian Medina, Economist and Project Manager, with nine years of experience in advertising in different digital fields. His analytical and statistical approach has enabled him to understand quantitative results as the core of marketing and to have a high-value differential in the market.
