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Marketing Webinar: Data-driven optimisation for Meta Advertising campaigns

Online
05/03/2026
 - 05/03/2026
15:00
 - 16:00

This is the second webinar in a three-part series designed to help IH schools feel more confident using Facebook and Instagram advertising.

In the second webinar of the series, we move from setting up campaigns to understanding how well they are performing. This session explains which key numbers really matter and how to interpret them without getting lost in data. We’ll look at how results connect to the learner’s decision-making journey and show how small, informed adjustments can help improve campaign performance over time.

Date & Time: Thursday 5th March 15:00 GMT – convert to your time zone here

Speaker: Sebastian Medina, Platty – view Sebastian’s LinkedIn profile

Please note, this webinar is only for IH members.

About the Speaker

A man wearing a white t-shirt and backpack stands outdoors near a crosswalk at sunset, with cars and illuminated structures in the background.

Sebastian Medina, Economist and Project Manager, with nine years of experience in advertising in different digital fields. His analytical and statistical approach has enabled him to understand quantitative results as the core of marketing and to have a high-value differential in the market.

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