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Marketing Webinar – Social Media Trends

Online
29/09/2026
 - 29/09/2026
15:00
 - 16:00

This webinar is only for IH members – it is an exclusive benefit for employees of IH schools.

This webinar will take a practical look at where social media is heading and what that means for education marketing. Hosted by education marketing agency, Hubbub Labs, we’ll cover how interest-based platforms work and why they reward relevance over reach, what actually performs on different channels right now, and how to build content that cuts through organically, without relying on paid spend. Expect real examples throughout, along with takeaways you can put into practice straight away.

Speakers from Hubbub Labs

George Chilton

George Chilton has spent the past nineteen years living in Asia, Europe and Latin America. He’s the co-founder and Creative Managing Director at Hubbub Labs, an education marketing agency. As a former ESL teacher, he cannot escape the classroom, and now also lectures on marketing, SEO and storytelling at business schools.

Claire Bowes

Claire is from Ireland and started her ELT teaching career in 2018. During the pandemic she pivoted towards social media and amassed over 500,000 followers on her social media channels. Since joining Hubbub Labs, she has produced content for large, international education brands. Her specialism is using her hobby of scrolling, and social media insights, to create highly engaging video content that connects with audiences. Her unique mix of knowledge, skills and empathy has helped many Hubbub Labs team members and clients confidently step into the video space.

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