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Social Media Webinars for IH Marketers
16-30 November 2021
International House World Organisation is proud to present IH Marketing experts with two webinars about social media platforms Instagram and TikTok. The webinars will both be 1 hour long and delivered by expert marketer Herbert Gerzer on Tuesday 16th and Tuesday 30th November .
IH Teams will receive the zoom link prior to the event.
INSTAGRAM FOR SCHOOLS: TURNING LIKES INTO ENROLMENTS
Tuesday 16th November at 1:00 pm UK time
Instagram is likely one of the most important social media platforms for your language school. This session will cover practical tips on boosting your language school's Instagram strategy to attract more of your ideal customers and engage with them in a meaningful way.
• How to attract students and parents with engaging content
• Creating eye-catching content
• Unlocking the power of Instagram Stories + Reels
• How to maximize ROI on Instagram
• Trends and mistakes to avoid
INTRODUCTION TO TIKTOK: A NEW WAY TO ENGAGE WITH POTENTIAL STUDENTS
Tuesday 30th November at 8 am UK time
If Gen-Z is an important target market for your language school, then a TikTok strategy could have a positive impact on your enrolment marketing efforts. During this workshop, we will cover the essentials to launching a TikTok channel and how to create captivating content that drives engagement with potential students.
• Is your school ready for TikTok?
• Practical guide on using the platform
• How to leverage TikTok trends
• Creating watchable video content
• Monetizing your TikTok profile
PRESENTER SHORT BIO
Herbert has been working in the language training industry for over 13 years and is the founder of a digital advertising agency that specializes in helping language schools and education businesses recruit more students through paid online ad campaigns.
His agency has the privilege of working with some leading schools around the world including French In Normandy/International House Rouen, English School of Canada, Hutong School, Speakeasy Barcelona and BLI Canada, Oxford Royale Academy, Swan English Language Training and more.
Herbert is a frequent speaker at conferences, webinars and podcasts, helping industry stakeholders make sense of the ever-changing world of digital marketing.