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Q&A with Pricing Expert David Abbott
26 October 2021
14:30 to 16:00
Expert Q&A: Follow Up Q&A session with Pricing Expert David Abbott.
Date and time: Tuesday 26th October 14:30 - 16:00 UK time.
Speaker: David Abbott
We received very positive feedback from David’s talk during the Directors’ Conference and we know many schools implemented changes in response to his presentation.
You can find his talk ‘How to Price and Promote Your Platypus’ recording and slides here: Directors Conference Recordings.
In this Q&A session David will address the questions and challenges you may have identified in changing your pricing or pricing your products in the current climate.
To make the most of this opportunity, we would like to receive questions in advance so David can prepare. Please send your questions to Lucy.
If you can’t attend the session, please still send questions, as we will record David’s session so you can watch and hear his answers.
The webinar zoom link has been sent to all IH Directors.
About David Abbott
David is an international speaker, who helps audiences to discover simple ways to improve their pricing. After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. David applies psychology research into consumer behaviour to business and marketing, with real examples of marketing in action.