IH Marketing Webinar: Content Strategy for Language Schools' Social Media

The next webinar in the IH Marketing Webinar series is "Content Strategy for Language Schools' Social Media".

Today, social media isn’t just a nice-to-have. It’s one of your most powerful tools for visibility, engagement, and student recruitment. But with so many platforms and trends, how do you know what to post? How can you create scroll-stopping content for your school?

For that, we need to explore what makes content truly “scroll-stopping” for language schools. We'll go through the four key content pillars, look at platform-specific strategies, and draw inspiration from real examples within the IH network and beyond.

Speakers

Jasmina Šimić

Jasmina Šimić is the CEO of Creation Corner, a digital marketing agency working with educational institutions. Holding a Bachelor’s degree in English Language and Literature, Jasmina began her career teaching the English language to all ages and levels, gaining invaluable insights into educational dynamics. This experience was pivotal, leading her to transition into digital marketing, where her passion for content creation came to the forefront.

Identifying a niche for her expertise, she founded Creation Corner – a marketing agency dedicated to crafting tailored digital marketing strategies for educational institutions, especially foreign language schools. Creation Corner is renowned for its commitment to bridging the gap between traditional education values and modern marketing needs, ensuring schools not only expand their visibility but also enhance their overall market engagement and growth.

Alex Somov

Alex Somov is a Marketing Executive at International House London. He creates compelling content on a daily basis for the school's social media channels and works on content strategy across their various products and services. He will be sharing insights into content that has worked for IH London and engaged their audience.