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Email marketing: The hidden hero of direct student recruitment
6 December 2021
12:00 to 13:00
On Monday 6th December from 12:00 to 13:00 GMT we will welcome another great session for IH Marketers.
About the Webinar
Within the realms of digital marketing, email is an extremely powerful and cost-effective method of student recruitment. Explore this often-overlooked digital channel, and understand how successful email can be for those keeping a close eye on their marketing budget for 2022. Facts and figures, instances of best practice, and real-life industry examples will help you to gauge where you stand, and where improvements can be made to inexpensively bolster your direct bookings.
About the speaker
Archie Pollock has been working in the international education sector since 2009. Having partnered with several IH schools, he brings HEM's digital marketing experience to the language school sector through providing everything a school needs to recruit more students online. Google, Facebook, and HubSpot certified, Archie is a frequent presenter at conferences worldwide, helping industry stakeholders to make sense of the sometimes-complicated world of digital marketing. He is always open to discussing strategy and tactics with those interested in developing their digital presence.
Photo by Miguel Á. Padriñán from Pexels