Boosting Conversion Rates with Digital Marketing Magic

18 July 2024
14:00 to 15:00

Register for Event

This event is exclusive to IH members.

  • Date: 18th July
  • Time: 14:00 UK / 10:00 Brazil /8:00 Colombia

Join IH World and the team from the digital marketing agency, Platty, for an exclusive webinar, "Boosting Conversion Rates with Digital Marketing Magic", tailored to IH schools.

This engaging session is designed to share marketing and tech secrets with you. The Platty team will explore cutting-edge digital marketing strategies to increase conversion rates and optimise digital marketing efforts.

Whether you're looking to create compelling campaigns, track data effectively, or develop high-converting landing pages, this webinar has something for everyone who wants to grow their student numbers!

This session will be recorded and available to watch in the IH member's area.


Both our speakers work for Digital Marketing Agency, Platty. A dynamic and data-driven agency, Playy specialises in helping clients navigate the ever-evolving landscape of international education. They offer a range of solutions for advertising, branding, events, email strategy and much more.

 Mauricio Segura

Mauricio co-founded Platty, a unique and innovative digital marketing and tech startup shifting the paradigm of international education marketing for governments, universities, and institutions across the globe. Mauricio is a Brazilian, Aussie, Kiwi and a long-standing entrepreneur, with previous and ongoing ventures in International Student Recruitment (Spiible – an innovative digital student recruitment agency), App Development, and International Trade. He has worked in some of the largest global companies and received education and training in Australia, China, Hong Kong, New Zealand, New York, London, France, Brazil, Sweden, and Norway.

Felipe Galvis

Felipe is a seasoned marketeer with over 10 years of experience in digital marketing, business analytics, sustainability, e-marketing, project management, and sales. He currently serves as the Chief Marketing Officer (CMO) at Spiible and the Global Head of Operations and Growth Marketing at Platty. Felipe holds a master's degree in International Business and Business Analytics from HULT IBS in San Francisco, California. Throughout his career, he has advised over 130 companies across 15+ countries, including unicorns and multiple tech companies in Silicon Valley.