International House News
International House and StudentMarketing sign a 3Y strategic partnership to provide joint market intelligence for IH members and the study abroad industry.
International House World Organisation (IHWO), a global network of over 150 affiliated private language schools in 52 countries, and StudentMarketing, a global market intelligence and strategic development company, have signed a 3-year Memorandum of Understanding (MoU) to become strategic partners.
It was officially announced at the IHWO Directors’ Conference held in Toronto, Canada. The MoU signed by IHWO’s Chief Operating Officer Lucy Horsefield and StudentMarketing’s Chief Executive Officer Samuel Vetrak (see picture above) focuses on joint market research and intelligence activities being sought after by study abroad industry stakeholders.
Lucy Horsefield, COO of IHWO, said, “In such turbulent times for our industry, up to date market intelligence and data is absolutely vital for our organisation and network of schools. We are very pleased to have formalised our relationship with StudentMarketing as experts in this field.
Our members have already benefited from several seminars delivered by Samuel Vetrak and we are really looking forward to working more closely with Samuel and his team going forward.” added Horsefield.
“We are delighted to partner with International House, a world renowned brand in language tuition abroad, as we see their role to be integral in the further market development.” said Samuel Vetrak, CEO of StudentMarketing.
“As a strategic development firm operating in global international education and study abroad, we are excited to work with industry leaders such as IHWO and thus together provide reliable and quality market intelligence for both their members and the industry as well.”
Both sides will strive to provide a reliable data and intelligence service, firstly and foremost, for IH members, be it market intelligence seminars or webinars.
This newly-formed partnership, which will mostly collect and analyse study abroad recruitment and marketing intelligence, has begun with StudentMarketing’s market intelligence seminar at the IH Directors’ Conference which will be followed by a members-only webinar later this year.
An undisclosed primary research project aimed at IH members with research results to be announced at 2018 IH Directors’ Conference will be a major activity in Year 2. Further plans and activities are yet to be revealed, but both sides will put focus on ongoing industry trends and challenges, including a changing political climate.
International House directors from around the globe have just returned from an incredible edition of the annual Directors’ Conference. Breaking from tradition, instead of being hosted by an affiliate school, this year IH Directors were kindly hosted by our partners guard.me Insurance in their wonderful city of Toronto.
Keith Segal, President and Founder of guard.me Insurance said: "We really enjoyed hosting the IH Directors' Conference in our hometown of Toronto. It was a chance for us to show off our city and at the same time to thank our IH partners from around the world for their continuing support.”
"This is the most important Conference in the International House calendar and the first we've ever held in a city where we do not have an affiliated school. We were made to feel very welcome by everyone we had contact with and the event itself was a great success both in terms of the serious and the social", said Monica Green, Executive Director of International House World Organisation.
With around 100 attendees and an action packed few days of discussions, workshops and networking events, Toronto’s Intercontinental Yorkville was a hive of activity. Guest speakers included Luis Huete from IESE; Andy Harrison from Trinity College London; Charlotte Darrell from Study Travel Magazine; Samuel Vetrak from Student Marketing and Sarah Mines from ICEF. Sessions were also lead by members of International House, covering a wide variety of topics ranging from branding and social media to online learning and customer experience.
International House was proud to be joined by some fantastic sponsors this year: Cengage National Geographic Learning; Guided E-Learning; Cambridge Michigan and Cambridge English; Study Travel Magazine, Trinity College London and ICEF.
The lively annual charity auction was again a huge success, with $10,000 being raised for a local charity, the Centre for Addiction and Mental Health, through bidding, donations and raffles.
The conference finale came in the form of a spectacular gala dinner at Casa Loma where directors were treated to a delicious dinner followed by lots of dancing to a live band. Special thanks were given to guard.me Insurance for their kindness and professionalism as IH partners and they were certificated as ‘Best Friends of International House’. “Thank you for honouring us with the title!" said Keith Segal.
Lucy Horsefield, Chief Operating Officer of International House World Organisation said: "It was an absolute pleasure to be hosted in Toronto by our friends at guard.me Insurance and we had a really productive few days. The IH Directors’ conference is always a wonderful combination of sharing business ideas, focusing on key strategic areas and celebrating what it means to be International House. It was also fantastic to be able to raise money for such a worthy local charity.”
Friday 19th May - The IH Teachers' Online Conference – IH TOC9!
Our online conference will take place from 09.30 GMT to 18.00 GMT and this year we will have three concurrent conference spaces.
In one room, the focus will be teaching English and we will hear from over 20 speakers from a range of International House schools focusing on specific aspects of teaching English in short talks ranging from 10 - 30 minutes. We will also have two plenaries given by Lindsay Clandfield and Vanessa Reis Esteves brought to you in conjunction with ETpedia.
In the other two conference rooms the focus is Languages Other Than English (LOTE) and there will be talks in Italian, Russian, Spanish, Arabic and French. We are hoping to provide a unique and dynamic conference and are really looking forward to you joining us and our speakers at IHTOC9.
To find out more and to see the conference schedule visit - http://tinyurl.com/IHTOC9Programme . You can find a link to the google doc conference schedule on page 5 of this document.
There is no need to sign up, just click on the link for the room in the programme on page 5 when you’re ready to join us or use the links below. You may need to download Adobe Connect software.
LOTE Room 1: http://ihworld.adobeconnect.com/ihtoc9lote1/
LOTE Room 2: http://ihworld.adobeconnect.com/ihtoc9lote2/
The conference is free and open to everyone so please do join us and feel free to share the information with your ELT friends and colleagues.
We look forward to seeing you online!
Online Workshops held in May
In the first three weeks of May, International House World Organisation hosted 3 live online workshops for teachers on the following topics.
Friday 5th May - Presenters: Giovanni Licata and Norman Cain
How many different colours has your flag? Is your classroom LGBTQ-inclusive or censored by your choice of material?
Much coursebook material is 'universal' to accommodate 'all' students. In this talk we question the underlying morality that permeates political correctness in teaching material and how many "othernesses" are not dealt with.
Monday 8th May - Presenter: Diana England
‘Fun’ and ‘enjoyment’: the same thing, right? Wrong!
“Anyone got something fun I can do with my teens class?”
“The students had a lot of fun today”
“I see myself as a fun teacher”
Call me grumpy and old-fashioned, but I am slightly wary if I hear these types of comments in our teacher’s room or when I’m interviewing prospective teachers for our school.
This session explores the lure and dangers of the superficial fun factor, and argues that teachers should instead ensure their students gain a deeper sense of enjoyment from their lessons and language learning. We shall look at some differences between ‘fun’ and ‘enjoyment’, both theoretical and practical, and explore ways that we, as teacher developers, may encourage teachers to include activities and approaches which go beyond ‘fun’ in their lessons.
Monday 15th May - Presenter: Caroline Fonseca
It’s never too late to change your mind!
The concept of a fixed versus a growth mindset has been gaining popularity in educational circles. Based on psychologist Carol Dweck’s research the session will look at the differences between the two mindsets and how academic achievement can be positively or negatively affected. We will then see how her findings can be applied to teaching.
The annual International House World Organisation (IHWO) Directors’ Conference takes place this year from May 6 – 9, 2017 in Toronto. Traditionally hosted by a different International House school every year, this year the event is being hosted by longstanding IHWO partner guard.me International Insurance. Delegates from 160 affiliate schools worldwide are invited to attend the first-ever IH Directors’ conference in the cultural and commercial centre of Canada.
Lucy Horsefield, COO of IHWO, said: “We have worked closely with guard.me for many years and really value their partnership and support. The conference is an opportunity for the owners and directors of schools in our network to catch up, share ideas, discuss challenges, and hear from leading industry speakers.”
The conference will take place at the InterContinental Toronto Yorkville, in one of Toronto’s most vibrant communities for business, education, arts and culture. The conference will feature a number of speakers presenting topics ranging from business growth and customer experience to marketing and branding, as well as management workshops and breakout sessions.
Keith Segal, President of guard.me International Insurance, said: “Holding the event in Toronto offers IH directors the chance to come together in one of the most multicultural and cosmopolitan cities in the world. Toronto is a fantastic destination and we are honoured to host IH delegates in our hometown.”
The exciting social programme is set to include a city tour of Toronto, dinner cruise along the harbour, evening events showcasing local cuisine and culture, and a gala dinner at Toronto’s famous castle, Casa Loma. There is also an optional wine tour of the Niagara region, including Niagara Falls. As per tradition, the annual Charity Auction will be held during the conference, this year raising money for the Centre for Addiction and Mental Health. Last year, £7,750 was raised for YUVA’s Syrian Refugees Program.
For more information about the conference visit www.internationalhouse.guard.me
The year has got off to a record breaking start for International House World Organisation, with a bumper edition of the Academic Management and Trainers conference taking place in Greenwich from January 5th – 7th. 2017 is the second year that the conference has included delegates from both academic management and teacher trainer roles within the IH network, which has contributed to the rise in popularity of the event. There were 130 attendees from 76 IH schools in 33 countries around the world.
IH always strives to ensure a mix of speakers covering a wide range of topics With that in mind, a highlight of this year’s programme was the plenary session from Silvana Richardson. Following her highly popular session at 2016’s IATEFL, Silvana discussed the need to reassess attitudes in the TEFL industry towards recruiting Non-Native English Speaking teachers, inciting lots of interesting discussion.
Jon Hird delivered a session on the wider issues of dyslexia in the ELT classroom, a follow up to his popular presentation at the previous year’s AMT conference.
As well as plenary sessions, several workshops and sessions were delivered by IH staff who gave delegates lots of practical ideas to take away, ranging from the use of technology in the classroom, to ensuring course material is LGBT inclusive.
There was, as always, a particular focus on exchanging information and ideas, with sessions such as the Modern Language Swap Shop and the Open Space time, giving delegates the opportunity to get together in smaller groups to focus on specific themes such as Marketing and Continuing Professional Development.
The ever-popular quiz night was followed by karaoke this year, ensuring a good balance of socialising between delegates along with the academic content of the conference. A sense of belonging to an IH family was certainly felt by those attending. Some of the highlights of AMT can be seen in our round-up video.